Explaining soft clubbing trend with data from @wintermendelson
The creator defines and analyzes the 'Soft Clubbing' trend, using Eventbrite data to explain the shift from traditional nightlife to wellness-focused, daytime, and sober events driven by Gen Z.
Creator: @wintermendelson on Instagram
Transcript
Next big thing in clubbing is here, and it's not what you think. We have officially entered our soft clubbing era. While millennials flaunt brunch and day drinking as a luxury, Gen z flexes an 85 sleep score and a clear head on Monday. Eventbrite has reported explosive growth in emerging categories like coffee and cafe clubbing, thermal gatherings from sauna raves to cold plunge parties, and morning dance events. And yes, a lot of this has to do with a rise in sober curiosity, but it's really a
Topics: Lifestyle, Wellness, Entertainment, Marketing
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