Recursive signs direct viewer attention from @anothercottonlab

The creator stages a static scene in a coffee shop where a woman holds a sign directing the viewer not to look at the barista behind her. This triggers a visual chain reaction as the barista's shirt directs the viewer to the coffee machine, and a sign on the machine directs the viewer to the caption, effectively gamifying the viewing experience through reverse psychology.

Creator: @anothercottonlab on Instagram

Topics: Coffee, Comedy, Marketing

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