Designer pitches hypothetical Cheez-It merch from @spaceboycole

A designer sits next to a monitor and presents a hypothetical merchandise collection for the brand Cheez-It. He rapidly showcases a series of custom digital mockups displayed on the screen, including a pillow, furniture, and apparel, before asking the audience to suggest the next brand for him to redesign.

Creator: @spaceboycole on Instagram

Video format

Speaker address

Video outline

  1. Announce creative challenge
  2. Reject current standard
  3. Showcase concept designs
  4. Display full collection
  5. Ask for next challenge

Hook overview

The Creative Declaration: Immediately establishing the premise of offering value ('cool shit') to a recognizable entity.

Title hook

COOL SH*T

Verbal hook

Cool shit, I'd do for Cheez It.

Visual hook

A creator wearing sunglasses indoors holding a wired lav mic, sitting next to a bright orange monitor screen displaying bold text.

Hook strategies

  1. curiosity-open-loops

Payoff

The Ecosystem Reveal: Displaying all individual items together in one frame to validate the collection as a cohesive body of work.

Narrative framework

The Speculative Rebrand Pitch

Narrative framework logic

A rapid-fire portfolio review of non-existent products that solves a brand's 'uncool' image through high-fidelity mockups.

Narrative framework breakdown

  • frameworkName: The Speculative Rebrand Pitch
  • frameworkType: List-Style Narrative
  • coreLogic: A rapid-fire portfolio review of non-existent products that solves a brand's 'uncool' image through high-fidelity mockups.
  • confidence: 95
  • pendingStatus: created

Topics: Design, Branding, Marketing

Concepts: Hypothetical Case Study, Rapid Fire Listicle, Q&A Response

Formats: Speaker address

Elements: In-Scene Media Playback, Graphic Overlay, Jump Cut

Account types: Personal Brand

Transcript excerpt

Cool shit, I'd do for Cheez It. I would do an entirely new merch collection because this one ain't it. Starting off strong with the Cheez It pillow, printed and sewn to look exactly like a Cheez It, a cornhole set where the board is printed like a mouth and the beanbags look like Cheez Its, the Cheez It chair, and the Cheez It couch, the everyday Cheez It tote bag, the Cheez It ashtray, a chess set where the squares on the board are printed to look like Cheez Its, a perfectly custom dyed Cheez It hoodie where the pocket is sewn in the shape of a Cheez It, would release Cheez It songs on a Cheez It vinyl record. The full Cheez It collection. Let me know what brand I should do next.

1,987,233 views