Redesigning Cracker Barrel brand assets from @spaceboycole

Name: Redesigning Cracker Barrel brand assets from @spaceboycole
Uploaded: 2025-08-25T14:52:42.000Z
Channel: spaceboycole
Description: The creator critiques Cracker Barrel's current branding and presents a comprehensive hypothetical rebrand, showcasing a series of original designs including wanted posters, apparel, and billboards displayed on his monitor. He narrates the campaign strategy, moving from a 'wanted' theme to a 'vacation' theme, effectively demonstrating his design skills and pitching his services to the brand.

The creator critiques Cracker Barrel's current branding and presents a comprehensive hypothetical rebrand, showcasing a series of original designs including wanted posters, apparel, and billboards displayed on his monitor. He narrates the campaign strategy, moving from a 'wanted' theme to a 'vacation' theme, effectively demonstrating his design skills and pitching his services to the brand.

Creator: @spaceboycole on Instagram

Transcript

Designing cool shit for Cracker Barrel. I would do a whole new campaign and merch collection because whatever this is is not working. I'd start by making this wanted poster of the man in the old logo. I'd put it on a tier shirt and a rank, run this boring ad of the new logo, and plaster the wanted poster over it. I'd do this hoodie with the character of the old logo, these trucker hats, duffel bag that looks like a barrel, the matching tote. I'd then start running this billboard for Have You See

Topics: Design, Branding, Marketing, Fashion

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