Breakdown of viral watch marketing strategy from @rico.incarnati

The creator analyzes the business success of Tim Hayden, breaking down how he pivoted from traditional sales to a gamified livestreaming strategy that generated $10M. He narrates the story of the 'Find Tim' challenge, explains why it worked to build community, and concludes with actionable advice for other physical product sellers to turn their content into an experience.

Creator: @rico.incarnati on Instagram

Transcript

Check this out. This guy made $10,000,000 in four years selling watches on social media, and all he does is live stream and wait for people to come find him. Here's a breakdown. Tim Hayden started a watch brand in 2018 called Hagley West watches, but for the first three years, he only sold 900 watches. So he got creative and he switched up his marketing approach, and that's when everything changed. Tim started live streaming on TikTok to promote his watches. He was gaining attention, and people

Topics: Marketing, Business, Entrepreneurship, Content Strategy