Sustainable YouTube content strategy explained from @tomnoske

Name: Sustainable YouTube content strategy explained from @tomnoske
Uploaded: 2025-02-21T09:32:49.000Z
Channel: tomnoske
Description: The creator challenges industry norms by revealing his minimal editing process, spending only 40 minutes editing and 2.5 hours total per video. He argues against high-stimulation "monkey brain" content, advocating instead for building a loyal audience that values substance over tricks, and concludes by defining his dream business as one that is sustainable rather than time-consuming.

The creator challenges industry norms by revealing his minimal editing process, spending only 40 minutes editing and 2.5 hours total per video. He argues against high-stimulation "monkey brain" content, advocating instead for building a loyal audience that values substance over tricks, and concludes by defining his dream business as one that is sustainable rather than time-consuming.

Creator: @tomnoske on Instagram

Transcript

My YouTube videos are not very edited. They take me, and this is not a lie, forty minutes to edit. From idea to sitting down and filming to video being published with title, thumbnail, everything, it's like two and a half hours. I do it after lunch on Friday. My mindset on YouTube is even though, yes, I'm probably losing the monkey brain people that need stimulation every two and a half seconds, I would rather build an audience of people that are willing to click on my video, sit, and watch it t

Topics: Content Strategy, Creator Economy, Entrepreneurship, Business

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