Connecting celebrity post to business news from @kiramackenz

Name: Connecting celebrity post to business news from @kiramackenz
Uploaded: 2025-05-30T00:02:50.000Z
Duration: 21 s
Channel: kiramackenz
Description: The creator presents a theory that Hailey Bieber's recent Instagram story recommending a Naturium body butter was a deliberate hint about the brand's subsequent acquisition by e.l.f. Cosmetics. She supports this by showing a screenshot of Bieber's post, then a news headline about the acquisition, concluding that this was a sign everyone missed.

The creator presents a theory that Hailey Bieber's recent Instagram story recommending a Naturium body butter was a deliberate hint about the brand's subsequent acquisition by e.l.f. Cosmetics. She supports this by showing a screenshot of Bieber's post, then a news headline about the acquisition, concluding that this was a sign everyone missed.

Creator: @kiramackenz on TikTok

Transcript

I swear I will stop talking about Hailey Bieber after this. But you know how they say hindsight is twenty tier? Couple weeks ago, Hailey Bieber posted her shower combo on tier, which includes the Notorium body butter, which just so happens to be the hero product from e. L. F. Previous acquisition. This was the first sign that it was gonna be e. L. F. And we missed it.

Topics: Marketing, Cosmetics / Skincare, Business, Brand Marketing

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