Creator directs first brand campaign from @girlbosstown
The creator, Girlbosstown, takes viewers behind the scenes of her first-ever photoshoot with the travel brand BÉIS. She explains her core concept of 'redefining the airport dad' and walks through the execution of several different shots, including an escalator scene and an in-motion stair scene. She provides commentary on the creative process, shows the models and crew in action, and shares the final photo results, concluding with a wrap-up of the successful campaign shoot.
Creator: @girlbosstown on TikTok
Transcript
I'm Girl Lost Town, and today is my very first photo shoot ever with Best where they're taking an idea that I put online and bringing it to life, which is redefining the airport bad. Let's go. For the first shot of the day, we want an escalator look that is a mixture of airport dads leading the way and Muscle Beach in Venice. So this is kind of the inspiration we're thinking, and right now tier setting up the shot. So at worst, we really wanted to use the escalator. We thought that was gonna be
Topics: Luggage, Brand Marketing, Travel, Apparel / Fashion
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