Investigating a fashion trend's return from @caseymorrowlewis
The creator presents a 'conspiracy theory' that Vogue and the shoe brand Sperry are orchestrating the comeback of the boat shoe trend. She lays out a timeline of evidence, starting with recent Vogue articles, connecting them to a prior Sperry ad, and tracing the origin to a prediction made by Emma Chamberlain in a Vogue video, which Sperry then publicly addressed. She supplements this with more examples of the trend's resurgence, explains the natural fashion cycle, shows a personal photo from the last time the trend was popular, and humorously concludes by comparing her investigation to a popular conspiracy meme.
Creator: @caseymorrowlewis on TikTok
Transcript
Have a weird boat shoe conspiracy theory to share. On February 17, Vogue published this headline, this is the year of the boat shoe. Week better, they doubled down six stylish outfit ideas to get on board with the boat shoe trend. I started doing some research and What was curious about this headline is that it mirrors the copy used in the Sperry ad on Instagram posted last December. That it gets much weirder. At the very end of the year, Vogue published a video called Emma Chamberlain rates twe
Topics: Apparel / Fashion, Brand Marketing, Content Strategy
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