Data-driven fashion trend analysis from @databutmakeitfashion
The creator analyzes the rise in popularity of the fashion brand Loro Piana. She first presents data showing the brand's growth, then refutes the common belief that the 'quiet luxury' trend or the show *Succession* were the primary drivers, and finally presents a new thesis supported by a comparative data graph, arguing that the creator 'gstaad guy' was a major contributor to the brand's success.
Creator: @databutmakeitfashion on TikTok
Transcript
Remember when fashion was obsessed with quiet luxury? Because even though the trend isn't as buzzy anymore, there is one quiet luxury brand that continues to rise and rise in popularity, and that is Loro Piana. As you can see by this graph, the brand has increased 361% in popularity since 2019. But it wasn't the quiet luxury trend or even that made Laura Pianna so popular. It was actually this creator, Because when I compared his popularity to Laura Pianna's, you can see it's pretty much the sam
Topics: Fashion, Brand Marketing, Marketing, Influencer Marketing
494,600 views