Fashion brand's new season lookbook from @heavn

A 10-photo carousel serving as a lookbook and campaign announcement for the new season of 'Heaven by Marc Jacobs'. The images feature the designer, celebrities, and models in a studio setting, showcasing the collection's Y2K and grunge-inspired apparel and fostering a sense of community.

Creator: @heavn on Instagram

Video format

Carousel

Verbal hook

new heaven season coming march 3rd

Visual hook

A diverse and eclectic group of models and celebrities, including Marc Jacobs and Michael Imperioli, styled in bold, Y2K-inspired fashion. The striking outfits, unique hairstyles, and dynamic group poses on a single couch create immediate visual intrigue and invite closer inspection.

Hook strategies

  1. curiosity-open-loops

Topics: Fashion, Brand Marketing, Streetwear

Concepts: Inspo Lookbook, Team Showcase

Formats: Carousel

Elements: Solid Color Background, Consistent Visual Theme

Account types: Brand

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