Creator shares mole removal story from @alishamarie

The creator announces she had a mole removed from her forehead and shares her mixed feelings about it. She provides context by referencing a previous video where she asked for audience advice, then details her personal history with the mole and why she finally decided to remove it. She describes the painless procedure, shows a photo of the removed mole, mentions another spot was also removed for testing, and concludes with a PSA encouraging viewers to see a dermatologist and a request for advice on preventing scars.

Creator: @alishamarie on TikTok

Video format

Yap

Video outline

  1. Announce personal transformation
  2. Recount the decision journey
  3. Reveal visceral evidence
  4. Introduce a future unknown
  5. Solicit community advice

Hook overview

A direct, visually-supported announcement of a significant personal change, immediately followed by an expression of complex, relatable emotions to create instant intrigue and connection.

Title hook

I GOT MY MOLE REMOVED

Verbal hook

I got my mole removed.

Visual hook

A direct, wide-angle close-up of the creator's face, showing a bandage on her forehead where the mole used to be. The direct eye contact and visible evidence of the procedure immediately create curiosity.

Hook strategies

  1. curiosity-open-loops
  2. transformation-payoff

Payoff

A dual-purpose conclusion that first reframes the personal story as a public service announcement for the viewer, and then pivots to a direct, emphatic request for community advice, funneling the built-up goodwill into direct engagement.

Narrative framework

The Vulnerable Journey

Narrative framework logic

To transform a personal, often medical or cosmetic, experience into a relatable narrative that builds community through shared vulnerability, informational value, and a direct call for engagement.

Narrative framework breakdown

  • frameworkName: The Vulnerable Journey
  • frameworkType: Standard Narrative
  • coreLogic: To transform a personal, often medical or cosmetic, experience into a relatable narrative that builds community through shared vulnerability, informational value, and a direct call for engagement.
  • confidence: 95
  • pendingStatus: created

Topics: Health, Lifestyle, Cosmetics / Skincare

Concepts: Vulnerable Monologue, Public Service Announcement

Formats: Yap

Elements: B-Roll Cutaway, Jump Cut, Title Text Hook

Account types: Personal Brand

Transcript excerpt

I got my mole removed. Why am I good sad? She was such a big part of me. I feel like I'm a whole new person. I posted a video not too long ago saying that I was debating it and just asking your guys' advice and stuff. And, honestly, everyone pretty much agreed. They're like, if there's any signs of growth at all like you definitely should consider getting rid of it. If it was just flat I would be happy. Like it's I don't hate it. I just hate how big it is which it did get bigger and that was my main thing. I was like I've had it my whole life. Like I never really it didn't really bother me until like the past few years. I've come close maybe, like, three times in my life getting rid of it. The first worst, I was super young, and I was like, I don't really wanna scar. The next time, I was just thinking this is it was kind of like a quick decision, so I was thinking, no. I wanna have time to really think about this. So this last time I really felt good about it. I was like you know no? I think it's tier. It's just it's bothering me. Which I really appreciated my dermatologist. She was like are you sure you wanna do this? Obviously, like, it's a big like personality thing for you. She

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