Brand uses meme for joke from @emirates

Video format

One Shot

Video outline

1. Establish a serious premise
2. Introduce a surreal element
3. Escalate the absurdity

Hook overview

A seemingly standard, professional visual is paired with on-screen text that sets up a serious or corporate expectation, creating a misdirection that primes the viewer for a punchline.

Title hook

they told us to take TikTok more seriously

Visual hook

The video opens on a wide, clear shot of a massive Emirates A380 airplane on the tarmac, establishing a grand scale. This is immediately followed by the surreal and unexpected appearance of a giant, digitally added cat on top of the plane, creating a strong visual hook through absurdity and scale.

Hook strategies

1. curiosity-open-loops
2. relatability-contrast

Payoff

The payoff is the comedic release from the successful subversion of the viewer's initial expectation. The video concludes at the peak of the absurd action, leaving a memorable visual gag that encourages rewatching.

Narrative framework

The Corporate Absurdist

Narrative framework logic

To create humor by establishing a serious or professional premise and then completely subverting it with a surreal, nonsensical, or meme-based visual punchline that escalates.

Narrative framework breakdown

• frameworkName: The Corporate Absurdist
• frameworkType: Standard Narrative
• coreLogic: To create humor by establishing a serious or professional premise and then completely subverting it with a surreal, nonsensical, or meme-based visual punchline that escalates.
• confidence: 95
• pendingStatus: created