Advice for fired marketing team from @guacandpico
The creator directly addresses the Bumble marketing team, offering career advice following their controversial campaign. She advocates for the necessity of creative pretesting, acknowledging its high cost but arguing that the financial and reputational damage from a failed campaign is far more expensive. To prove her point, she overlays a screenshot of Bumble's declining stock performance and concludes by firmly reiterating that companies must pay for pretesting.
Creator: @guacandpico on TikTok
Transcript
This is for whoever's getting fired for the Bumble campaign. At your next job, make sure you insist on paying for creative pretesting before launching anything into market. And yes, it's super expensive to do that. It's we're talking like tens of thousands into the hundreds of thousands of dollars to test your creatives. But you know what else is really expensive? Even more expensive. The loss to your existing user base, potential user base, people who would even consider being users in the futu
Topics: Marketing, Brand Strategy, Career Advice, Business
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