Fashion brand's new child creative director from @nudeproject
The video introduces Lola, a 6-year-old girl, as the new creative director for the fashion brand Nude Project. The narrator explains that the brand's founders felt creatively drained and needed to reconnect with their inner child, positioning Lola as their salvation. The video follows Lola as she leads a creative meeting, outlines her vision for clothes that are "fun" and "playful," and participates in the design process, from sketching ideas to selecting fabrics and modifying garments, before culminating in the reveal of the final collection.
Creator: @nudeproject on Instagram
Transcript
This girl right here is our new creative director. My name is Lola, and I'm six in a week. She's freshly graduated in third grade and also pioneered the pajamas all day movement at tier school, a premature trendsetter. Today, I'm gonna be your boss because I'm the best dressed in class. Okay. So what type of clothes do you wanna make? Because the last few years have been so intense that we spend the day from meeting to meeting, doing adult things and leaving our inner child aside. No, yes, Lola
Topics: Fashion, Brand Marketing, Clothing Design, Product Development
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