Hypothetical brand marketing case study from @brian_blum
The creator presents a hypothetical case study on how he would build a men's skincare brand from scratch. He outlines the brand name ('BASELINE'), a simplified 3-step product line, and a content marketing strategy based on 'What, When, and Why'. He then details sales tactics, advertising copy examples, and a key marketing angle targeting wives and girlfriends for gifting purposes, concluding with a call-to-action for viewers to suggest the next brand type to analyze.
Creator: @brian_blum on Instagram
Transcript
I were to create a men's skin care brand from scratch, this is what I'd do. I call it best, focusing on high quality bare minimums for guys who've never had a routine. I'd name the products first, second, and third to allow them to simply follow only the necessary steps. I'd create content that fit into three core buckets of what, when, and why. What content would discuss the ingredients and formulas of the three products while highlighting quality sourcing and clean manufacturing. When would di
Topics: Marketing, Brand Strategy, Content Strategy, Cosmetics / Skincare
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