Analyzing a brand's content playbook from @brian_blum
The creator breaks down how the fashion brand Ralph Lauren modernized its content strategy to achieve 40 million organic monthly views. He structures the analysis as a "playbook" with three core components: using storytelling to build mystique around product drops, leveraging behind-the-scenes footage to maximize marketing investments, and using short, aspirational skits to showcase entire collections quickly. He concludes by positioning this three-part strategy as the modern content playbook for all brands.
Creator: @brian_blum on Instagram
Transcript
Worst people assume better brands can't make good content. But Ralph Lauren just pulled 40,000,000 organic views last month. Here's their playbook. It starts with storytelling. RL tells the background of their iconic rugby silhouette as a method of announcing the drop. Instead of just saying shop our new vintage collection, there's now a mystique and a story behind why you would want the piece. Next up is their behind the scenes. Simply by showcasing a photo shoot in vertical format, you're ahea
Topics: Content Strategy, Brand Marketing, Apparel / Fashion
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