Creator explains new wellness trend from @tatumbrandt
The creator presents a trend report on the rise of 'intuition-based wellness,' explaining it as a cultural backlash against data-driven health tracking. She provides examples of this trend, analyzes the underlying causes like burnout and a desire for control, and then pivots to offer strategic advice for brands. She predicts that successful companies will be those that bridge the gap between emotional, intuition-led marketing and data-backed validation, rather than just focusing on science or adding superficial AI features.
Creator: @tatumbrandt on Instagram
Transcript
Tier is a shift happening in the fitness and wellness industry that we really can't ignore, and that is the rise of intuition based fitness. We are entering the I just feel better when era. I just feel better when I only eat fruit. I just feel better when I eat raw meat. I just feel better when I don't lift weights during my luteal phase. Because listen, after a surge of data driven everything, tracking, sleep, macros, HRV, steps, cycle, there's a new trend emerging which is throwing it all out.
Topics: Wellness, Brand Strategy, Marketing, Fitness
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