Brand design case study walkthrough from @pixeldesignlab
The creator, a brand designer, walks through her process of creating a full brand identity for a permanent makeup artist named Simona. She starts by defining the problem: the client's industry is saturated, and everyone's branding looks the same. She explains her goal was to make the brand stand out while feeling young, fresh, and professional. The creator then shows her mood board, the final logo design (cleverly incorporating a tattoo machine for the letter 'i'), typeface customizations, submark, color palette, and fonts. She emphasizes the importance of mockups and an Instagram feed preview to help the client visualize the brand in action, concluding that even though she used an industry-specific item in the logo, the execution was subtle and effective.
Creator: @pixeldesignlab on TikTok
Transcript
It's not your logo's job to tell or explain what you're doing. Can we break the rules a bit without being too cheesy or obvious? Let's find out. Designing a logo for a person using their full name can be pretty tricky. It's long. It's harder to work with, but we work with what we have. Simona is a top notch permanent makeup artist focusing mainly on master classes and courses. And in this beauty field, everyone kinda looks the same. Their logos, their Instagram, their visuals. So the main goal h
Topics: Branding, Logo Design, Graphic Design, Makeup
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