Explaining photographers' new creative role from @lenselworld
The creator presents a thesis that wedding photographers have evolved into creative directors. He contrasts the old method of passive documentation with the new approach of bringing vision and ideas to build a wedding's visual world, providing examples of highly conceptual and curated wedding photos to support his argument, and concludes by advising viewers to hire a photographer who acts as a creative director.
Creator: @lenselworld on Instagram
Transcript
Wedding photographers are no longer just photographers. They are creative directors. Not just turning up with a camera and capturing whatever happens, but bringing real vision, direction, and ideas in order to build the overall visual world of a wedding. Working closer than ever with the planner and the couple, so moments can unfold naturally within that overall aesthetic plan. It's elevating getting ready scenes to become concepts like Danilo and Sharon. Poco King bringing horses, leaf blowers,
Topics: Photography, Branding, Creator Economy
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