Brand strategy breakdown with examples from @house.of.ag
The creator breaks down the brand marketing strategy of the jewelry company Two Jey's. He explains how their core ethos of disruption, fun, and freedom dictates their content, using their custom sailboat party as a prime example. He further analyzes how their retro and cultural influences are reflected in their photography, social media, and in-store experiences, concluding that this cohesive world-building serves as an invitation to their target audience.
Creator: @house.of.ag on Instagram
Transcript
This is how two j's built a disruptive brand world. So first is the brand's ethos, which is rooted in disrupting and reimagining the jewelry space, which influences tier brand's personality, which is rooted in fun and freedom. So why is this important? Because it dictates the eras, the characters, the locations, the settings, and the moments you create in your brand's uniforms that influences your content. Like instead of renting a villa in a Visa, two j's created a custom sailboat, sailed acros
Topics: Brand Strategy, Brand Marketing, Jewelry, Content Strategy
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