Energetic university brand showcase montage from @officialbgsu
The video presents a fast-paced montage of various groups associated with Bowling Green State University—including students, cheerleaders, mascots, nursing students, the marching band, and football players—all dancing and posing to the song 'Milkshake' by Kelis. A recurring fluffy cat character appears in multiple scenes, adding a humorous element. The video concludes with text overlays highlighting the university's high rankings for student satisfaction.
Creator: @officialbgsu on Instagram
Video format
10 Shot
Video outline
- Establish energetic, positive vibe.
- Showcase diverse community participation.
- Connect vibe to specific programs.
- Reveal validating statistic/ranking.
Hook overview
An immediate, high-energy visual of a person embodying the desired brand spirit, synchronized with the start of an upbeat, recognizable, and thematically relevant song.
Visual hook
Rapid cuts between a smiling student, an unexpected close-up of a grumpy-looking cat in a bowtie, and a group of people dancing energetically on a university campus.
Hook strategies
- identity-specificity
- credibility
Payoff
The video concludes by cementing its brand identity with a logo and tagline, leaving the viewer with the validated feeling of the organization's excellence.
Narrative framework
The Vibe & Validate Montage
Narrative framework logic
Use a popular song with boastful lyrics as the narrative backbone for a rapid-fire montage. The montage showcases diverse, energetic scenes representing an organization's key facets, culminating in a hard-data 'proof point' that validates the song's implicit claim of superiority.
Narrative framework breakdown
- frameworkName: The Vibe & Validate Montage
- frameworkType: Standard Narrative
- coreLogic: Use a popular song with boastful lyrics as the narrative backbone for a rapid-fire montage. The montage showcases diverse, energetic scenes representing an organization's key facets, culminating in a hard-data 'proof point' that validates the song's implicit claim of superiority.
- confidence: 95
- pendingStatus: created
Topics: Education, Brand Marketing, Sports
Concepts: Brand Showcase
Formats: 10 Shot
Elements: Montage Editing, Trending Audio
Account types: Brand
Transcript excerpt
My milkshake brings all the boys to the good their life. It's better than yours. Damn right. It's better than yours. I could teach you, but I have to charge. My milkshake brings all the boys to the god and their life is better than yours. Damn right. It's better than yours. I could teach you, but I have to charge.
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