Critiquing Samsung's product naming strategy from @shwinnabegobrand
The creator critiques Samsung's marketing strategy, starting with a subway ad for the Z Fold7. He deconstructs their confusing product naming, shows DMs from followers that highlight the complexity, contrasts their market cap with Apple's to argue for simplicity, and ends by mocking their "Do what you can't" careers slogan.
Creator: @shwinnabegobrand on Instagram
Transcript
This is gonna make Samsung people mad, but this is what it looks like to have completely lost the plot. I see this Samsung ad in the subway. It says, can your phone do that? And the the phone folds. For context, I'm posting this on my Instagram stories. I'm like, yeah, the age old tactic of creating a completely useless feature and then claiming that as a victory over the competition. Not to mention, what is going on here? Galaxy z good seven galaxy AI. What is the name of this phone? Someone re
Topics: Marketing, Brand Strategy, Tech, Satire