Man promoting Poppi soda drink from @calebbmcdaniell

A young man, identified as a brand partner, poses for a photo at a promotional event for the beverage brand Poppi. He is wearing a branded 'Team poppi' t-shirt and holding a can of the drink, standing in front of a pink Poppi-branded stand and umbrella, creating a clear piece of influencer marketing content.

Creator: @calebbmcdaniell on Instagram

Video format

Carousel

Verbal hook

Had a time at USC with @drinkpoppi 🍏 #poppipartner

Visual hook

The vibrant pink of the branded umbrella and stand creates a strong color pop that immediately attracts the eye. This is paired with the human interest of a relaxed, smiling person and a clear, centered focus on the brightly colored product can.

Topics: Brand Marketing, Beverages, Influencer Marketing, Student Lifestyle

Concepts: Brand Showcase, Lifestyle Showcase, Event Showcase

Formats: Carousel

Elements: Product Placement, Thematic Staging, Shallow Depth of Field

Account types: Personal Brand, Brand

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