Infographic on new athlete broadcasting rules from @impact

Video format

Carousel

Video outline

1. Announce a new standard
2. Show the 'approved' examples
3. Contrast with 'prohibited' examples

Hook overview

A bold, declarative headline on the first slide that introduces a new rule, guideline, or principle, setting the stage for the visual comparison that follows.

Title hook

New broadcasting guidelines aim to prevent sexualization of women athletes

Verbal hook

The objectification of women athletes is nothing new, but European Athletics and the European Broadcasting Union (EBU) are finally taking steps toward preventing the sexualization of women athletes on screen.

Visual hook

The strong visual contrast between 'approved' (green checkmark) and 'disapproved' (red X) images immediately communicates a 'good vs. bad' comparison. The bold, large blue headline text also serves as a powerful visual anchor, drawing the eye and establishing the topic instantly.

Hook strategies

1. opinions-polarization

Payoff

The final slide or caption provides deeper context, rationale, or sources, solidifying the lesson learned from the visual dichotomy and giving it authority.

Narrative framework

The Visual Dichotomy Framework

Narrative framework logic

To teach a new standard or rule by presenting a clear visual contrast between 'correct' and 'incorrect' examples, using universally understood symbols (like checkmarks and crosses) for instant comprehension.

Narrative framework breakdown

• frameworkName: The Visual Dichotomy Framework
• frameworkType: List-Style Narrative
• coreLogic: To teach a new standard or rule by presenting a clear visual contrast between 'correct' and 'incorrect' examples, using universally understood symbols (like checkmarks and crosses) for instant comprehension.
• confidence: 95
• pendingStatus: created