Food shot with engagement question from @zillow

The video shows a close-up shot of a Philly cheesesteak on a griddle being lifted by a spatula, while a text overlay asks viewers for recommendations on which Philadelphia neighborhoods to explore.

Creator: @zillow on Instagram

Video format

One Shot

Video outline

  1. Showcase desirable subject
  2. Pose contextual question
  3. Solicit community expertise

Hook overview

An immediate, high-sensory, dynamic close-up of a subject that establishes a strong theme or location without any preamble.

Title hook

PHILLY! which neighborhoods should we explore??

Visual hook

An extreme close-up, overhead shot of a cheesy, steamy Philly cheesesteak being lifted by a metal spatula from a griddle.

Hook strategies

  1. identity-specificity
  2. relatability-contrast

Payoff

The video concludes without a narrative resolution, functionally transferring the 'payoff' to the comment section, where the audience's responses fulfill the prompt.

Narrative framework

The Contextual Engagement Prompt

Narrative framework logic

Using a highly desirable and context-rich visual to pose a related, open-ended question that solicits community expertise and drives engagement in the comments.

Narrative framework breakdown

  • frameworkName: The Contextual Engagement Prompt
  • frameworkType: Standard Narrative
  • coreLogic: Using a highly desirable and context-rich visual to pose a related, open-ended question that solicits community expertise and drives engagement in the comments.
  • confidence: 95
  • pendingStatus: created

Topics: Food, Local Travel, Local Culture

Concepts: Location Showcase

Formats: One Shot

Elements: Text Overlay, Trending Audio, Engagement CTA, Overhead Shot

Account types: Brand, Personal Brand

Transcript excerpt

Just want some love. Can you give me give me? I just wanna dance. Can you shimmy shimmy? I just want the dance.

940,135 views