Empire State Building with meme flag from @jimmyjohns

Video format

Carousel

Video outline

1. Use an iconic visual
2. Overlay a niche message
3. Frame as public announcement

Hook overview

The entire post serves as the hook, using the immediate visual absurdity of a custom message on a famous landmark to stop the scroll.

Title hook

charge your penjamin

Verbal hook

what the flag says 🗣️

Visual hook

A surreal and unexpected image of a large black flag flying from the spire of the Empire State Building. The strong visual contrast between the black flag and the vibrant blue sky creates a striking and attention-grabbing composition.

Hook strategies

1. curiosity-open-loops

Payoff

The payoff is the immediate comedic effect and the shareable nature of the absurd visual statement, which requires no further explanation or slides.

Narrative framework

The Landmark Proclamation

Narrative framework logic

Leverages a single, authoritative visual (like a landmark) to present a niche, humorous, or slang-based message as a formal public announcement. The core gimmick is the high-low contrast between the serious setting and the informal text, creating a shareable, meme-like statement.

Narrative framework breakdown

• frameworkName: The Landmark Proclamation
• frameworkType: Standard Narrative
• coreLogic: Leverages a single, authoritative visual (like a landmark) to present a niche, humorous, or slang-based message as a formal public announcement. The core gimmick is the high-low contrast between the serious setting and the informal text, creating a shareable, meme-like statement.
• confidence: 95
• pendingStatus: created