Makeup routine with beauty commentary from @merit

The creator, Jemima Kirke, performs a 'Get Ready With Me' routine, starting with a concealer tip before launching into a philosophical critique of societal beauty standards and the idea of wearing makeup 'for yourself.' She applies blush and other products while continuing her monologue, reflecting on her career and the pressures of beauty, creating a blend of a makeup tutorial and a personal essay.

Creator: @merit on Instagram

Video format

Yap

Video outline

  1. State unconventional practice
  2. Justify with personal philosophy
  3. Challenge a popular belief
  4. Deconstruct the belief's foundation

Hook overview

A casual, self-aware introduction that establishes a unique personality and sets an informal tone, inviting the viewer into a personal space.

Verbal hook

Hi. I'm Jemima, and, welcome to Jemima's House of Horrors.

Visual hook

Intimate, direct-to-camera close-up with a vulnerable facial expression, creating a personal and confessional tone.

Hook strategies

  1. opinions-polarization
  2. curiosity-open-loops

Payoff

The narrative concludes not with a neat summary, but by leaving the viewer with the weight of the core argument. The satisfaction comes from the intellectual stimulation and the feeling of having received a raw, authentic perspective.

Narrative framework

The Trojan Horse Tutorial

Narrative framework logic

A practical demonstration (like a tutorial or 'how-to') is used as a vehicle to deliver a larger, often controversial or philosophical monologue. The initial practical advice serves as a hook to draw in an audience for the deeper message.

Narrative framework breakdown

  • frameworkName: The Trojan Horse Tutorial
  • frameworkType: Standard Narrative
  • coreLogic: A practical demonstration (like a tutorial or 'how-to') is used as a vehicle to deliver a larger, often controversial or philosophical monologue. The initial practical advice serves as a hook to draw in an audience for the deeper message.
  • confidence: 95
  • pendingStatus: created

Topics: Beauty, Makeup, Philosophy

Concepts: Get Ready With Me, Vulnerable Monologue

Formats: Yap

Elements: Jump Cut

Account types: Brand, Personal Brand

Transcript excerpt

Hi. I'm Jemima, and, welcome to Jemima's House of Horrors. My thing with concealer and foundation, put it anywhere you like, but I never put it under my eyes. It just looks weird to me to have no definition between the cheek and the eye socket. I think a little bit of circles under the eyes is kind of sexy. Very, Peter Lindbergh. Normally, I would use a brush, but I forgot that I had one. That's a cat. I think when people say, you know, I'm doing this for myself. I like to wear caked on makeup. I like to inject my lips and, you know, do Botox. It's for myself. It's for no one at fault. No. I am all with you. I think it's fun to look however you wanna however you want to good, but it's really hard to separate that from society's standards of beauty. You feel good because, you know, you know that you look good better you only know that you look good because of what you've been told looking good looks like. After I made Girls tier was a lot of talk about, you no,

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