Woman eating sandwich meme announcement from @woodysnacks

Video format

Carousel

Video outline

1. Establish the protagonist.
2. Identify an object of action.
3. Assign metaphorical meaning to object.

Hook overview

A single, visually engaging image of a person performing a common, often enthusiastic or indulgent, action that serves as the entire narrative canvas.

Title hook

me my power program dropping on Tonal July 3

Verbal hook

I’m just a girl standing in front of a dirty martini

Visual hook

A fit-looking person enthusiastically eating a very large sub sandwich, creating a humorous and relatable visual contrast to the fitness-related text overlay.

Hook strategies

1. relatability-contrast

Payoff

The narrative payoff is the instant cognitive connection the viewer makes between the literal action and the metaphorical meaning, resulting in a moment of humor, relatability, and understanding of the intended message.

Narrative framework

The Metaphorical Consumption Meme

Narrative framework logic

This framework uses a single, dynamic image to create a relatable metaphor. It labels a protagonist (often 'me') and an object they are interacting with (e.g., eating). The humor and message are derived from the juxtaposition between the literal, often indulgent, action and the abstract concept, event, or product assigned to the object.

Narrative framework breakdown

• frameworkName: The Metaphorical Consumption Meme
• frameworkType: Standard Narrative
• coreLogic: This framework uses a single, dynamic image to create a relatable metaphor. It labels a protagonist (often 'me') and an object they are interacting with (e.g., eating). The humor and message are derived from the juxtaposition between the literal, often indulgent, action and the abstract concept, event, or product assigned to the object.
• confidence: 95
• pendingStatus: created