Walking ad board in city from @madewell

Video format

One Shot

Video outline

1. Introduce a surreal object
2. Ground it in a real environment
3. Show the object in purposeful motion

Hook overview

An immediate, disorienting visual of a person carrying an object of an unusual scale, instantly breaking the viewer's pattern of expectation for a typical street scene.

Visual hook

An unusual and large-scale object, a fashion campaign advertisement board, is being carried by a person across a busy city street, creating immediate visual intrigue and curiosity.

Hook strategies

1. curiosity-open-loops

Payoff

The successful completion of the object's short journey, leaving the viewer with a memorable and slightly absurd image that reinforces the core message, often clarified by the caption.

Narrative framework

The Surreal Incursion

Narrative framework logic

To generate intrigue by placing a large, out-of-context, symbolic object into a mundane, everyday environment and documenting its simple, purposeful movement through that space.

Narrative framework breakdown

• frameworkName: The Surreal Incursion
• frameworkType: Standard Narrative
• coreLogic: To generate intrigue by placing a large, out-of-context, symbolic object into a mundane, everyday environment and documenting its simple, purposeful movement through that space.
• confidence: 92
• pendingStatus: created