Political graphic criticizing Trump's spending from @public_citizen

Video format

Single Photo

Video outline

1. Present a shocking statistic.
2. Attribute it to a target.
3. Frame it as a negative outcome.

Hook overview

The entire single-slide post acts as the hook. It uses a controversial figure, a massive and specific number, and emotionally charged language ('wasted', 'war') to immediately stop the user and provoke a strong reaction.

Title hook

IN LESS THAN ONE WEEK, TRUMP WASTED $11.3 BILLION TAXPAYER DOLLARS ON HIS WAR ON IRAN.

Verbal hook

That's enough money to restore SNAP to 4 million Americans, establish universal pre-K education, and build 100,000 units of housing annually.

Visual hook

A prominent and controversial political figure, Donald Trump, is shown with a defiant expression and a raised fist, creating an immediate emotional response that draws attention to the critical text overlay.

Hook strategies

1. opinions-polarization
2. credibility

Payoff

The payoff is implied rather than stated on the visual. The emotional release or call-to-action is expected to occur in the comments, shares, or by reading the accompanying caption which provides context for the 'wasted' funds.

Narrative framework

The Outrage Billboard

Narrative framework logic

To generate an immediate and strong emotional reaction by presenting a single, highly specific, and quantifiable accusation against a prominent figure. The structure is designed for maximum shareability and instant comprehension, functioning like a digital protest sign.

Narrative framework breakdown

• frameworkName: The Outrage Billboard
• frameworkType: Standard Narrative
• coreLogic: To generate an immediate and strong emotional reaction by presenting a single, highly specific, and quantifiable accusation against a prominent figure. The structure is designed for maximum shareability and instant comprehension, functioning like a digital protest sign.
• confidence: 95
• pendingStatus: created