Explaining brand strategy with luxury product from @lukas.mullen
The creator analyzes an absurdly expensive Hermès pool table, not as a product for sale, but as a case study in 'world-building.' He explains that luxury brands create extreme, aspirational products to signal their brand identity and sell more accessible items, using The North Face as a parallel example, and concludes by sharing his personal appreciation for the strategy while asking for audience feedback.
Creator: @lukas.mullen on Instagram
Transcript
Hermes would be the brand to let you Apple pay $265 for a pool table. Talk about committing to the best. This is taking the bit to places no one ever wanted it to go. But that's like kind of the point. They're not trying to sell these. This is world building. They said we own leather. Anything that can be leather will be leather, and it'll be the best leather, and it'll cost more money than you will ever have. It's the same reason North Face makes gear that can climb up Everest best so they can
Topics: Brand Strategy, Marketing, Luxury Goods
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