Woman holding Poppi soda can from @olandria

This is a high-quality promotional photograph for the beverage brand Poppi, featuring a female model in a summery, tropical setting. The model, wearing a silver top with a wet-hair look, holds a can of Poppi while looking over her shoulder at the camera, creating an aspirational and glamorous lifestyle image associated with the product.

Creator: @olandria on Instagram

Video format

Carousel

Verbal hook

It’s giving @drinkpoppi summer

Visual hook

A striking portrait of a woman with a glossy, dewy skin texture and an alluring over-the-shoulder gaze, holding a brightly colored soda can that pops against the lush green background and her metallic top.

Hook strategies

  1. transformation-payoff

Topics: Beverages, Advertising, Beauty, Lifestyle

Concepts: Product Showcase, Brand Showcase

Formats: Carousel

Elements: Product Placement, Shallow Depth of Field, Mood Lighting

Account types: Brand, Personal Brand

1,607,205 views