Live tech demo on stage from @google

A speaker on stage announces a new line of intelligent eyewear, detailing partnerships with Gentle Monster, Warby Parker, and Samsung. He then conducts a live demonstration with a colleague, who uses the glasses and Google's Gemini AI to verbally order a coffee, while a screen recording shows the AI automatically navigating the DoorDash app on her phone to complete the task.

Creator: @google on Instagram

Video format

Talking Head Edit

Video outline

  1. Announce future concept
  2. Stack credibility with partners
  3. Demonstrate 'magic' use case
  4. Reveal the process
  5. Confirm successful execution

Hook overview

A bold, concise proclamation about a future innovation, immediately setting high stakes and capturing attention.

Title hook

Intelligent eyewear is coming this fall

Verbal hook

These audio glasses have brought together an all star cast of partners.

Visual hook

A speaker stands on a large, professionally lit stage, indicating a major product announcement or keynote presentation.

Hook strategies

  1. transformation-payoff
  2. credibility

Payoff

The final, successful completion of the demonstrated task, which serves as undeniable proof of the product's value and leaves the audience with a sense of wonder and validation.

Narrative framework

The Credibility-to-Demonstration Funnel

Narrative framework logic

To introduce a new technology or product by first building a foundation of trust and authority through partnerships, then proving its value through a compelling, real-world demonstration of a 'magical' capability.

Narrative framework breakdown

  • frameworkName: The Credibility-to-Demonstration Funnel
  • frameworkType: Standard Narrative
  • coreLogic: To introduce a new technology or product by first building a foundation of trust and authority through partnerships, then proving its value through a compelling, real-world demonstration of a 'magical' capability.
  • confidence: 95
  • pendingStatus: created

Topics: Tech, Product Launch, Accessories

Concepts: Product Demo, Showcase

Formats: Talking Head Edit

Elements: B-Roll Cutaway, Graphic Overlay, Screen Recording

Account types: Brand

Transcript excerpt

These audio glasses have brought together an all star cast of partners. You've got the world's top eyewear designers at Gentle Monster and Warby Parker creating iconic designs. The world's leading electronics company Samsung is building innovative new devices and experiences that set the bar for the whole industry. And we've been working to bring the best of Google to these glasses as well. And, yes, they're going to pair with both Android and iOS devices. These are the first two designs of a bigger collection that's coming this fall. With glasses, you can allow Maps to further understand your context and what's in front of you no you get detailed directions like the coffee shop is coming up on your right. Do you wanna show how Gemini intelligence can allow you to order that cold brew up ahead? That's a really good idea. Gemini, can you actually put my usual order in at that coffee shop we just talked about? Sure. I'll order you a nitro cold brew for pickup from Koopa Cafe on DoorDash. So on the screen behind me, you can actually see Nishta's phone that's in her pocket. Gemini is able to launch apps like DoorDash, then click through all the different options screens automatically t