Screenshot of customer DM about tuna from @fishwife

Video format

Carousel

Video outline

1. Hook with authentic inquiry.
2. Showcase the 'secret' product.
3. Announce launch in caption.

Hook overview

The post uses a single slide featuring a screenshot of a genuine customer message (DM, comment, etc.). This immediately establishes an authentic, user-generated context and creates curiosity.

Title hook

Hey! I just have a quick question, I picked up this tin of Albacore Tuna with Soy Ginger by fishwife...

Verbal hook

uh oh… the secret is out 🤭

Visual hook

A screenshot of a direct message, creating a sense of authenticity and insider information, combined with a visually vibrant and illustrative product packaging.

Hook strategies

1. secrets-shortcuts
2. curiosity-open-loops
3. credibility

Payoff

The caption acts as the narrative payoff. It resolves the mystery from the slide by officially announcing the 'secret' product and its imminent launch date, converting the customer's problem into an exciting event and call-to-action for the entire audience.

Narrative framework

The Customer Demand Reveal

Narrative framework logic

Leverage a screenshot of an authentic customer inquiry as social proof to build hype for a new product, then use the caption to announce the official launch. This reframes a product announcement as a response to organic demand.

Narrative framework breakdown

• frameworkName: The Customer Demand Reveal
• frameworkType: Standard Narrative
• coreLogic: Leverage a screenshot of an authentic customer inquiry as social proof to build hype for a new product, then use the caption to announce the official launch. This reframes a product announcement as a response to organic demand.
• confidence: 95
• pendingStatus: created