Hypothetical brand strategy for celebrity from @mirandadoesbrands

The creator presents a hypothetical brand strategy for actor Jacob Elordi, proposing a men's makeup line called "Form" framed as "cosmetic skincare." She details the initial product line, justifies the market opportunity with statistics on men secretly buying makeup, and argues why Elordi is the perfect celebrity to launch such a brand, ending with a question to the audience.

Creator: @mirandadoesbrands on TikTok

Transcript

Everyone loves to hate on celebrity brands, but this is one I wish existed. Picture this. You're Jacob Elordi. You've just been named the most eligible bachelor of 2026, and now you're rumored to be dating Kendall Jenner. The girls will fancy you. The guys will want to be you. What do you launch? Form, a makeup brand for men or, as we'll call it, cosmetic skin care. He'd launched with three products, an under eye recovery stick AKA concealer, a pore minimizing serum AKA a primer, and an ultra li

Topics: Brand Strategy, Marketing, Cosmetics / Skincare, Celebrity