Aesthetic new product reveal video from @elfyeah

The creator (e.l.f. brand) first shows a collection of their lip balms with text suggesting a new product is inspired by customer DIYs. They then reveal the new, larger "Halo Glow XXLippie," showcasing its packaging, oversized applicator, and shimmery pink shade. Finally, they demonstrate the product with a swatch on the back of a hand, highlighting its large size and affordable price point through text overlays.

Creator: @elfyeah on TikTok

Video format

10 Shot

Video outline

  1. Acknowledge audience behavior
  2. Reveal new product solution
  3. Highlight a familiar feature
  4. State compelling value proposition

Hook overview

A text overlay that references a common user behavior or desire ('inspired by your DIYs...'), creating an immediate connection and sense of being understood by the brand.

Title hook

inspired by your DIYs...

Visual hook

The video opens with a clean, aesthetically pleasing flat lay of five colorful lip balm tubes arranged diagonally on a neutral background, creating an organized and visually appealing composition.

Hook strategies

  1. transformation-payoff

Payoff

The final beat delivers a one-two punch of visual satisfaction (seeing the product's quality and texture) and logical justification (the value proposition), compelling the viewer to consider a purchase.

Narrative framework

The 'We Heard You' Reveal

Narrative framework logic

To launch a new product by framing it as a direct response to observed customer behavior or desires, creating a sense of community co-creation and then solidifying the purchase decision with a strong, quantifiable value proposition.

Narrative framework breakdown

  • frameworkName: The 'We Heard You' Reveal
  • frameworkType: Standard Narrative
  • coreLogic: To launch a new product by framing it as a direct response to observed customer behavior or desires, creating a sense of community co-creation and then solidifying the purchase decision with a strong, quantifiable value proposition.
  • confidence: 95
  • pendingStatus: created

Topics: Makeup, Cosmetics / Skincare, Product Launch, Beauty

Concepts: Product Promo, Origin Story, Product Showcase

Formats: 10 Shot

Elements: Text Overlay, Flat Lay, Mood Music

Account types: Brand

1,500,000 views