Map of Dunkin' locations by state. from @dunkin

Video format

Single Photo

Video outline

1. State a clear data premise.
2. Showcase extreme data clusters.
3. Highlight surprising data voids.
4. Allow for audience self-discovery.

Hook overview

A bold, declarative title that frames the entire dataset as a single, digestible idea, immediately answering the 'what is this about?' question.

Title hook

# OF DUNKIN'S BY STATE

Verbal hook

# OF DUNKIN'S BY STATE

Visual hook

A bold, orange map of the United States with large, high-contrast numbers showing a dramatic concentration of locations in the Northeast (e.g., 1,454), creating a strong visual pattern and immediate curiosity about the data.

Hook strategies

1. curiosity-open-loops

Payoff

The entire image serves as its own payoff, delivering an immediate 'aha' moment as the user grasps the surprising geographic pattern, which encourages comments and shares based on regional pride or surprise.

Narrative framework

The Data Snapshot

Narrative framework logic

Presents a comprehensive dataset on a single, visually scannable map or graphic. The narrative is created by the stark contrast between high-density 'epicenters' and low-density 'voids,' prompting immediate user reaction and self-identification.

Narrative framework breakdown

• frameworkName: The Data Snapshot
• frameworkType: Standard Narrative
• coreLogic: Presents a comprehensive dataset on a single, visually scannable map or graphic. The narrative is created by the stark contrast between high-density 'epicenters' and low-density 'voids,' prompting immediate user reaction and self-identification.
• confidence: 95
• pendingStatus: created