Historical breakdown of marketing's gender shift from @mirandadoesbrands
The creator presents a historical analysis of the marketing profession, tracing its evolution from a male-dominated field in the 'Mad Men' era to a female-dominated one. She explains how the perception, language, and pay associated with marketing changed as more women entered the industry, linking this shift to pop culture portrayals and the sociological concept of 'occupational feminization.' The video concludes by suggesting that marketing is currently being recoded again due to the influence of AI.
Creator: @mirandadoesbrands on Instagram
Transcript
Marketing is being rebranded so that boys can do it too, part two. Let's talk about how we went from the mad men era to the marketing girly trope. In the fifties and sixties, marketing was a man's world. It was a prestigious role that was framed as the science of persuasion, and they used the language of warfare, conquering the market, dominating the consumer. And it wasn't until the seventies and eighties that more women entered the field. The industry realized that women controlled household s
Topics: Marketing, Sociology, Cultural History, Workplace Culture
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