Greenscreen brand strategy case study from @davidkylechoe

Name: Greenscreen brand strategy case study from @davidkylechoe
Uploaded: 2026-04-10T14:18:57.000Z
Duration: 145 s
Channel: davidkylechoe
Description: The creator analyzes the rapid growth and success of Malbon Golf, using a greenscreen format to display brand imagery while breaking down the founders' core strategy of 'chasing a feeling' to disrupt a traditional industry.

The creator analyzes the rapid growth and success of Malbon Golf, using a greenscreen format to display brand imagery while breaking down the founders' core strategy of 'chasing a feeling' to disrupt a traditional industry.

Creator: @davidkylechoe on Instagram

Transcript

Founders are building a $100,000,000 golf brand off of an IG mood board. Today, we're talking about Malbin. Malbin is a premium golf and apparel company founded in 2017 with 13 stores globally and a 193% year over year growth. How has Malbin taken over despite playing in such a stuffy and traditional category? It's breaking out because of founder Stephen and Erica Malbin's principles and brand strategies that have created their success. Here are their founder principles. The first principle is c

Topics: Brand Strategy, Business Strategy, Golf, Marketing

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