Greenscreen marketing industry trend breakdown from @mirandadoesbrands
The creator opens with a bold thesis about the masculinization of marketing job titles, using recent job postings as evidence. She then pivots to a historical deep dive, comparing this trend to the evolution of software engineering in the 1980s, which shifted from female-dominated clerical work to male-dominated high-status engineering. She concludes by connecting this historical precedent back to modern marketing, arguing that AI's impact on coding has shifted the value to distribution, prompting a rebranding of marketing roles to sound more technical to earn leadership respect.
Creator: @mirandadoesbrands on Instagram
Transcript
I'm convinced marketing is being rebranded so that boys can do it too, and this is something I said the other day that kind of went viral. I wanted to do a deep dive into what's actually happening. We are suddenly seeing the same old marketing roles being given new technical coded names, narrative engineer, go to market engineer, even saw a UGC engineer. The most interesting part of all of this is that this is actually history repeating itself. Before software engineer was a job title, programmi