Workplace viral dance trend routine from @reliablenissan

Two dealership employees perform a synchronized viral dance routine in front of a Nissan logo to a trending hip-hop audio track, aiming to showcase the fun, relatable side of the business to attract potential car buyers.

Creator: @reliablenissan on TikTok

Video format

Single Take

Video outline

  1. Establish branded environment
  2. Perform viral trend
  3. Connect to business CTA

Hook overview

Visual juxtaposition of a professional, commercial setting with the immediate anticipation of a casual, culturally relevant viral trend.

Verbal hook

Randy in the summer, you got a brand new one more.

Visual hook

Two professionally dressed employees standing in a stark white dealership environment suddenly breaking into a synchronized hip-hop dance routine.

Hook strategies

  1. relatability-contrast

Payoff

The viewer associates the positive, entertaining feelings of the viral trend with the brand, humanizing the business and creating a memorable, low-friction pitch.

Narrative framework

The Corporate Trend Hijack

Narrative framework logic

Leveraging a viral audio or physical trend by having unexpected participants (professionals/employees) perform it in a branded environment to build relatable brand affinity and lower advertising defenses.

Narrative framework breakdown

  • frameworkName: The Corporate Trend Hijack
  • frameworkType: Standard Narrative
  • coreLogic: Leveraging a viral audio or physical trend by having unexpected participants (professionals/employees) perform it in a branded environment to build relatable brand affinity and lower advertising defenses.
  • confidence: 95
  • pendingStatus: created

Topics: Automotive, Local Business, Dance

Formats: Single Take

Elements: Trending Audio

Account types: Local Business, Brand

Transcript excerpt

Randy in the summer, you got a brand new one more. We laugh all day like dumber and dumber. I'm vibing my shot, she loving my jumper. My favorite outfit is a seat throwed rumper.