Relatable thoughts after a haircut from @itskatesteinberg
The creator sits in her car and directly addresses the camera to share a relatable urge about wanting to cut her hair even shorter just a week after getting a haircut. She uses a POV text overlay to set the context, gestures to her current and desired hair lengths to visually demonstrate her thoughts, and concludes by trying to talk herself out of making an impulsive decision.
Creator: @itskatesteinberg on Instagram
Video format
Yap
Video outline
- State relatable phenomenon
- Provide contextual backstory
- Confess escalating urge
- Express internal conflict
Hook overview
Pose a rhetorical question about a highly specific, relatable behavioral phenomenon to instantly filter and hook the target audience.
Title hook
pov: getting short hair for the first time
Verbal hook
Is this what happens when you have short hair?
Visual hook
Subject immediately raises both hands to touch and adjust her hair while looking directly into the camera from inside a car, creating immediate dynamic movement.
Hook strategies
- relatability-contrast
- curiosity-open-loops
Payoff
The Rational Restraint: State the logical reason why the urge should be resisted, creating an unresolved internal conflict that prompts the audience to comment with advice, validation, or shared experiences.
Narrative framework
The Relatable Urge Confession
Narrative framework logic
Leveraging a highly specific, irrational behavioral loop to drive community validation and engagement through shared experience.
Narrative framework breakdown
- frameworkName: The Relatable Urge Confession
- frameworkType: Standard Narrative
- coreLogic: Leveraging a highly specific, irrational behavioral loop to drive community validation and engagement through shared experience.
- confidence: 95
- pendingStatus: created
Concepts: Relatable One Shot
Formats: Yap
Elements: Text Overlay
Account types: Personal Brand
Transcript excerpt
Is this what happens when you have short hair? I got my haircut from, like, here to here last week, and I already wanna go shorter. I'm already thinking, like, at my shoulder, but I know I should wait a week. I'm not gonna touch.