Tweet screenshot about Glossier perfume from @glossier

The image is a screenshot of a tweet from a user comparing actress Jessie Buckley to a bottle of 'Glossier You' perfume, utilized by the brand as a humorous piece of social proof and pop-culture commentary.

Creator: @glossier on Instagram

Video format

Single Photo

Title hook

Jessie Buckley looked like a beautiful bottle of glossier you

Verbal hook

We too were just as surprised to see our bottle on the red carpet.

Visual hook

The stark contrast of a native Twitter UI screenshot isolated in the center of a pure white square, creating a pattern interrupt on highly visual platforms like Instagram.

Hook strategies

  1. credibility
  2. relatability-contrast

Topics: Brand Marketing, Beauty, Pop Culture

Concepts: Social Proof Showcase

Formats: Single Photo

Elements: Social Proof Screenshot, Solid Color Background

Account types: Brand