Ryan Gosling and Elmo with rock from @elmo

A humorous promotional or behind-the-scenes photo featuring Ryan Gosling showing a rock to Elmo, playing on the viral internet joke about Elmo's nemesis, Rocco the rock.

Creator: @elmo on Instagram

Video format

Single Photo

Verbal hook

Elmo did not realize that Mr. Ryan Gosling was such a big fan of rocks...

Visual hook

The unexpected and humorous visual pairing of Hollywood A-list actor Ryan Gosling with Sesame Street's Elmo, both intensely focused on a plain grey rock.

Hook strategies

  1. relatability-contrast
  2. curiosity-open-loops

Topics: Celebrity, Pop Culture, Entertainment, Comedy

Concepts: Behind The Scenes, Nostalgia Highlight

Formats: Single Photo

Elements: Surreal Juxtaposition, Thematic Staging

Account types: Brand