Scientist meme about dry lips from @zestynews
The photo is a classic internet meme that pairs a serious image of a scientist making a 'discovery' with a highly informal, humorous text overlay that breaks the fourth wall to call out the viewer for having dry lips while scrolling.
Creator: @zestynews on Instagram
Video format
Single Photo
Title hook
SCIENTISTS DISCOVER YOU SCROLLING WITH THEM DRY ASS LIPS. UH UH UH DON'T TRY LICKING THEM NOW. DRY ASS LIP HAVING ASS.
Verbal hook
SCIENTISTS DISCOVER YOU SCROLLING WITH THEM DRY ASS LIPS.
Visual hook
The stark contrast between the serious, clinical visual of a scientist looking into a microscope and the large, brightly colored, aggressive slang text at the bottom.
Hook strategies
- relatability-contrast
Topics: Memes, Comedy, Pop Culture
Concepts: Satirical Expertise, Relatable One Shot, Fourth Wall Break
Formats: Single Photo
Elements: Text Overlay, Meme Integration