Golf tees as business cards from @latinogolfsociety

The creator films the ground on a golf course, pointing out custom-branded golf tees left behind by a real estate agent. He humorously narrates how the agent is dropping the tees everywhere like business cards instead of actually using them to golf, highlighting the clever guerilla marketing tactic.

Creator: @latinogolfsociety on Instagram

Video format

One Shot

Video outline

  1. Call out confusing behavior
  2. Examine physical evidence
  3. Reveal clever hidden motive

Hook overview

An immediate expression of confusion or mild outrage regarding a broken convention to instantly hook curiosity.

Title hook

Deals are made on the golf course

Verbal hook

There's some fucking false advertising here.

Visual hook

Handheld close-up of a black golf tee lying on the grass next to a golf ball, immediately establishing the golf course setting and the subject of the video.

Hook strategies

  1. curiosity-open-loops

Payoff

The Paradigm Shift: The sudden realization and verbalization of the genius or unconventional motive behind the initial anomaly.

Narrative framework

The Guerrilla Tactic Discovery

Narrative framework logic

Hooking the viewer with a seemingly incorrect or confusing action, investigating the physical evidence, and revealing a clever, unconventional underlying strategy.

Narrative framework breakdown

  • frameworkName: The Guerrilla Tactic Discovery
  • frameworkType: Standard Narrative
  • coreLogic: Hooking the viewer with a seemingly incorrect or confusing action, investigating the physical evidence, and revealing a clever, unconventional underlying strategy.
  • confidence: 95
  • pendingStatus: created

Topics: Golf, Marketing, Local Business

Concepts: Candid Spectacle

Formats: One Shot

Elements: Dynamic Handheld Camera, Product Placement, Text Overlay

Account types: Personal Brand, Local Business

Transcript excerpt

There's some fucking false advertising here. He's not even using the tier. He's just dropping them. Look at it. This guy. Who's this guy? For real. For real. He's just dropping them as business cards.

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