Behind the scenes of NYFW from @gabe.gordon

Name: Behind the scenes of NYFW from @gabe.gordon
Uploaded: 2026-02-25T20:55:04.000Z
Duration: 39 s
Channel: gabe.gordon
Description: The creator narrates the chaotic experience of preparing for New York Fashion Week, showing their team traveling between the garment district, castings, and fittings. They explain how Lyft provided smooth transportation, which helped them stay organized, and then show the final moments of preparation on show day, from models arriving and getting hair and makeup done to the fashion show beginning.

The creator narrates the chaotic experience of preparing for New York Fashion Week, showing their team traveling between the garment district, castings, and fittings. They explain how Lyft provided smooth transportation, which helped them stay organized, and then show the final moments of preparation on show day, from models arriving and getting hair and makeup done to the fashion show beginning.

Creator: @gabe.gordon on Instagram

Transcript

New York Fashion Week is extremely chaotic. My whole team is running around from the garment district to castings to fittings. It can feel impossible to arrive on time and stay organized with all of the items we're moving around. Lyft made sure our transportation was smooth, giving the team one less thing to think about, and it's the millions of little details that go into the show. On show day, the models arrive in their lifts, they're in hair and makeup, and start dressing, and just like that,

Topics: Fashion/Apparel, Brand Marketing, Lifestyle

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