Aesthetic makeup product swatch video from @kikomilano

The video showcases two shimmery powder products and a retractable makeup brush from KIKO Milano. It begins by showing the aesthetic packaging, then provides extreme close-ups of the product textures, demonstrates the brush picking up the powders, and swatches them on skin to reveal their color and shimmery finish.

Creator: @kikomilano on TikTok

Video format

Vlog

Video outline

  1. Reveal product texture
  2. Introduce unique applicator
  3. Demonstrate sensory application
  4. Show final blended result

Hook overview

An aesthetically pleasing, almost abstract shot of the product's packaging that creates visual intrigue and curiosity before the product itself is fully revealed.

Visual hook

The video opens with a visually pleasing stack of pink, macaron-shaped compacts, followed by an extreme close-up of a shimmery, textured powder with light reflecting off its surface.

Hook strategies

  1. transformation-payoff

Payoff

A clear, visually appealing shot of the final result, confirming the product's promise and leaving the viewer with a sense of satisfaction and completion.

Narrative framework

The Sensory Product Journey

Narrative framework logic

To guide the viewer through a tactile and visually satisfying experience of a product, from its external appearance to its final application, using ASMR cues and close-up shots to create a sense of presence and desire.

Narrative framework breakdown

  • frameworkName: The Sensory Product Journey
  • frameworkType: Standard Narrative
  • coreLogic: To guide the viewer through a tactile and visually satisfying experience of a product, from its external appearance to its final application, using ASMR cues and close-up shots to create a sense of presence and desire.
  • confidence: 95
  • pendingStatus: created

Topics: Makeup, Cosmetics / Skincare

Concepts: Product Showcase, Product Demo, ASMR Process

Formats: Vlog

Elements: ASMR sounds, Montage Editing, Macro Photography

Account types: Brand

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