Founder exposes industry's dirty secret from @dirtygutdan
The creator, a founder of a chocolate brand, exposes what he calls a 'dirty little secret' of major chocolate companies, using Hershey's as an example of a brand that uses minimal cocoa and fills its products with fake flavors and sugar. He then introduces his own brand, 'Dirty Gut,' as a healthier alternative with a higher cocoa content and added probiotics. He concludes by asking viewers to follow his Instagram account to help him take on the 'chocolate giants' and become the number one chocolate brand on the platform.
Creator: @dirtygutdan on Instagram
Transcript
All the top chocolate brands share a really dirty little secret. And it's why my brand Dirty Good is trying to change the chocolate industry forever. Most people think chocolate is just cocoa. But Hershey's milk chocolate uses only around 11% cocoa. It's barely chocolate. And that's not rank accident. That's 1% above the government's minimum to legally call something chocolate. So how does it still taste like chocolate? They replace the cocoa with fake flavors made in a lab and flood it with sug
Topics: Food, Entrepreneurship, Marketing, CPG
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